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Malls are Going To Be Completely Dead

August 1, 2017 by Betty Toscano

Malls are Going To Be Completely Dead

Between 20% and 25% of American malls will close within five years, according to a new report out this week from Credit Suisse. Your business can die too if you don’t hop into what is the world wide web. Malls used to be the spot for many teenagers to hang out and buy what they thought was hot at the time. Popular stores such as Wetseal, Aeropostale and Pacsun have filed for bankruptcy. Other major retailers like Kmart, Sears, Macys, Khols and Jcpenny are forced to close stores. So where are all the people going? How come there is so many people driven away from stores at the mall?

It is simple the internet is taking over sales. Now it is all about typing in the search engine exactly what you like and it will pull it up. The search engine will give you a variety of choices for you to choose from. For example, say you are searching for those cool “Wireless Beats By Dre” in a pink color, but you are not really looking forward to hunting for them at the store. The Google search engine will give you a variety to choose from, so you know what fits your budget. Once you find them you are just one click away from having them delivered to you. If you go to a store at the mall, they won’t have these kind of options for you to choose from.

Where to start?

Start off by getting an affordable small business website design. The problem that many business owners are encountering is that big dogs like Amazon, Target, and Walmart have managed to successfully direct their business online. Now, it is much easier for any American to grab their pretty IPad and tap away what they desire. It is much more of a hassle for a person to get into their car, drive in LA traffic, park their car and look the exact item in the mall. It is much easier to choose the color and type of “Beats By Dre” online, opposed to what is in stock at the mall.

So a smart business owner move is to start up your small business website design. With the right theme in WordPress, the business will look presentable and up to date. It is a great to show all of your products to potential customers on social media. This is a great way for consumers to show off the great aspects of your product. Others that did not know your business existed will be able to see the products you are able to provide. Expand your business online before it is too late.

For full article click here. For more information on building an affordable small business website design please call me at (323)688-9243 or email me at betty@websitebybetty.com

Business Owners Need To Get With The Ferrari Team

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Our Attention Span Is Shorter Than A Gold Fish

July 24, 2017 by Betty Toscano

Our Attention Span Is Shorter Than A Gold Fish

According to Time magazine the average attention span dropped from 12 seconds to eight seconds. That means our attention span is much shorter than a golf fish! With that said the window of opportunity for a potential client to buy is much more narrow. You have to make sure you are not losing their attention out there. I order to do that you need to keep your audience entertained with great visuals. Visuals that stay in their minds when they are out on their way to work or going home. This is a great way to demonstrate your great listings you have.

There is a great app that I just recently discovered that will help you generate more leads. The program is called PowToon. This is more of a software that you are able to create and share animated slides for free on your website. You are also able to post them on your social media websites such as Facebook, Youtube, LinkedIn, and so on. You are able to manipulate the graphics as much as you want to make it fun and interesting. You are also able to add voice recording so you can integrate in with the animated video. This is a great tool many real estate agents are using to generate much more leads.

It is not hard to use either, you can tweak it as much as you can to make it fun and exciting for clients to see. You are able to customize the message you are trying to get across. It is a great way to demonstrate brand new listings.

You are able to demonstrate your listings without giving the same content message. You are also able to compose a couple of animated greeting message or thank you message. For more information on ways to market your business call me for more information. I provide real estate web services for an affordable rate. With that said feel free to give me a call at (323)688-9243.

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Real Estate Agent Website Design Is a Must

July 19, 2017 by Betty Toscano

Real Estate Agent Website Design Is a Must

Is it just me or is it that Real Estate Agents are coming up with some nice websites that are looking top of the line. Don’t be that agent that says behind in the 90’s. Get with the millennials and start showing what you are made of by starting up your Real Estate Website. It is a new era where buyers and sellers no longer search through the classified ads or newspapers. This is a new era where people buy straight from the web. Future homeowners would rather look for their dream home through the web opposed to physically going from door to door. For buyers it is easier to demonstrate homes via web opposed to showing the property one by one.

This is a great way for many real estate agents to build a profile that they can demonstrate to future buyers or sellers. Testimonials from past customers will give you the credits you need to make the sale. If your audience sees that you have lots of history with past clients, they are going to be convinced that you do a great job. Since you are able to demonstrate beautiful listings that you have sold in the past. If they see visuals in which they can correlate, then this is a great technique to keep them entertained.

Build your Real Estate Website Design for an affordable rate with Betty. Betty is able to create a well-optimized website that will have your clients going in and out of your website. They are able to see your website through mobile devices, tablets, desktops, etc. Your customers can get a kick out of the well-integrated slide show in your real estate website design. Betty is able to activate all of your social media buttons so that way your customers can have a more personal connection with you. This is a great tool to have them follow you, and know that you exist. For more tips of how to create a legit real estate agent website design call Betty at (323)688-9243 or email at betty@websitebybetty.com

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Websites For Contractors To Gain Business

July 17, 2017 by Betty Toscano

Websites For Contractors To Gain Business

Trying to grow your business, but not sure how to grow?

It is very easy, its called web marketing. Putting your construction business online is the best way to go. You are able to see and hear from customers that need your services. Having a presence online can really help out your construction business. This can put you on the map of the internet. The more you spread your business online the more people will find you. By adding pages that have your content information, your location, and how to find you if they are in need of your services.

If a person were to type your services in your area, say “Painter in the Los Angeles Area” and you don’t come up online, guess what…you will not be an option. You need to make sure your name or brand is out there so people can know you exist. It is a great way to demonstrate that your business has been around for years, and you get to tell your story.

A fast response will let your customers know that you are 100% available for your services.This is a great way to seal the deal if they are in need for your services. If they see that you have had great testimonials in the past, they are going to want to buy too. Reviews and comments are the best way to keep your customers informed of the great services you provide. This is a great way to see what your customers feel about your business and improve it if it needs improvement.

For more information on getting started on your website presence please call or text me at (323)688-9243. Websites for contractors to gain business is my specialty. I provide web services at an affordable rate. Don’t let this great opportunity pass you by. Start building the website that will bring you the business you deserve.

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Business Owners Get With The Ferrari Team And Not Volkswagen Team

July 13, 2017 by Betty Toscano

Business Owners Get With The Ferrari Team And Not Volkswagen Team

Need a Website that is updated to WordPress and not old silly HTML page?

Are you in need of traffic to come in to your business?

I am able to help you with your business marketing plans over the web. I am able to build you a well optimized WordPress website that your audience can navigate through their phones and tablets. Like mentioned earlier, if you are still using old HTML website you are stuck in the past. The way you can compare HTML to the WordPress is a Volkswagen to a Ferrari.I can help you build your website to your business expectations. No need to have the boring old look from yesterday, start off fresh today!

Business owners realize if they are not found on the map, there is less demand for their products. As a business owner, being the number one pick for services or product is the main goal. Reminding your customers that your business exists is key; customers may not buy the product or service right away, but when they are ready they will be sure to choose the number one pick. That is why you have to make sure your business looks its is on the web.

I provide the following services 7 days a week:

SEO Writing Specialist

Key Words Search Specialist

Social Media Cross-Link Building

Website Designer/Developer

Blog Posts

Real Estate Website Developer

Construction Banners

Google Analytic Specialist

There is a high demand for online service, and I understand how it is to get started as a small business, therefore, I make sure I provide affordable prices for my services. For more information please don’t hesitate to ask

me via phone (323) 688-9243 or email me at betty@websitebybetty.com

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All Top Real Estate Agents Have A Website

July 11, 2017 by Betty Toscano

All Top Real Estate Agents Have A Website

Creating a website will generate much more leads and traffic to the business. The way it works is if you have a well optimized website chances are they will come back to your website. An actual website that provides contact information is a great way to connect with customers. Your potential customers will see that your services are available to them in which ever way they search for your services

Real Estate agents use IDX broker system to have live updates on the homes they have listed. This is a great way to demonstrate the list of listings you currently have and listings you have leased or sold in the past. This goes to show your audience your experience and what you have accomplished in the past. Having a real estate website is a resourceful tool that many Real Estate agents use as a profile. The website will be a way to help people find real estate agents online.

Real Estate agents can use to their advantage the tools the website has to offer such as Social Media, Contact Information, Newsletters, and Blog Posts. All of these contributions to your website will essentially bring in traffic to your website. This is a great way to let your audience know you exist in such a competitive field.

Real Estate Agents can boost their career by investing in to more content is invested (blog posts), you have the more visible the website is to the public. The more people are seeing new content it keeps you fresh and up to date with news. Blog post initiate in the website, and get connected to all social media websites the agent may have. These posts are not only used for people to just follow, but create a community on social media that can invest in what real estate agents can do for them. For more information please feel free to contact me via phone at (323)688-9243 or email Betty@websitesbybetty.com. You can also visit my webpage for writing service details at www.seowritingbybetty.com.

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Web Design For Small Business

July 3, 2017 by Betty Toscano

Web Design For Small Business

Is your business generating new customers and contacts?

If you are looking for a small business website that can demonstrate your accountable service, and personal attention, call or write today. Don’t pass up on an affordable marketing solution that will generate leads. Obtain a mobile-friendly & professional looking web page that features high impact visuals to help create a compelling internet marketing message. Brand your website with a logo image that can represent the face of the company. This is a great way to remind your customers that your services do exist.

Most of the transactions are initiated by one simple web search. If your business does not exist on the web, then your business does not get the sale. Instead of choosing your business they will choose the business that appears on Yelp. Why? The reason is simple; people want to feel some sort of comfort and knowing there is web presence for your business will make them feel comfortable. They will say yes, on the buy because other customers had great things to say about your business.

Demonstrate to your audience the work that you have done in the past, or currently working on now. Nearly half of small businesses do not have a website, according to our second annual small business marketing survey of over 350 small business owners and managers. The majority claim that they do not have a website because it is not relevant to their business or because it’s too expensive. Luckily, I offer my web services at an affordable price, because I understand how pricey it can be to start up your own website, let alone work on it on your own. Remember a website is a very important tool that will bring profits to your business.

Need more help in starting up your website? Have a URL that has been waiting to be used?

Don’t hesitate to ask me questions. If you would like to know if Websites By Betty is the right decision for you, please call me at (323) 688-9243 or email me at betty@webitebybetty.com for more information.

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Boosting Your Real Estate Business Through Facebook

June 28, 2017 by Betty Toscano

Wondering how you are able to increase sales without investing in Facebook Ads?

In this article you will discover how to organically optimize your Facebook Page for more sales.

Business Page on Facebook

Start up your business page. Make sure that you build a Facebook page aside from your personal Facebook page. Home owners will not take you seriously if they see posts come out of your page one day, and a picture of the party you were at over the weekend. It is best to keep personal life away from the business life.

Once you have started your page. Make sure your Call to Action (CTA) button is enabled for your customers to use. A good example, if you wanted them to call you provide a “Call Now” button, if you want them to book an appointment provide a “Book Now” button. The button will set the stage for the main action you would want your users to do. To change the CTA button you simply click on your page. You will then see a ton a different option to choose from.

If you choose to sell products directly from Facebook, setting up the section for Shop is the best way to do this. You create it by simply setting up your shop section on your page. You are going to have to agree with the Merchant Terms and conditions policies at this point. You are then able to choose your checkout method. There are two options to choose from:

Fill out the “Describe what you sell section” with information that pertains to the products you are trying to sell. To add products click “Add Product”. When adding products it is suggested to organizing the products in to collections that make it easy for users to get.

Enabling your customer reviews.

This has got to be one of the best things you can use in your power on Facebook. Customers are going to be able to see that you back up your word with reviews from others. If your business has positive reviews, first time visitors will be much more influenced to buy the product. To check the reviews enabled in your page, go to Settings and click Edit page. Once you do that you are able to click on Reviews tab and click the settings button.

Lastly, if you want to sell much more on Facebook, start by optimizing the Facebook page. Whether people are searching for a business like yours or stumble on to your page due to a friend suggestion, your page might be the number one pick for contact. It is essential to set up your page to entice others to start a conversation with you. At this point you are able to convince your customers your service is right for them. For more information how to capture leads to Facebook, call Betty at (323) 688-9243.

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7 Social Media Do’s And Donts For Your Business

June 26, 2017 by Betty Toscano

7 Social Media Do’s And Donts For Your Business

Dos.

Plan ahead. Before you make any moves, start planning out where you will promote your business.
Make sure you set yourself goals, such as audience engagement goals. From likes to shares all levels of engagement define the goals you need to work on.
Get connected with your audience. Treat your audience like if you were to be having a normal conversation in real life. They want to know you are a person, and interacting is the best way for them to know that.
When posting up blog posts, check out what times is your audience is engaging the most with your posts. The higher the view number the higher people engage with your website.
Always include images or videos in your posts. Images will get you more views since people like to see visuals.
Post on your web page daily. Fresh news is better than no news. Your audience wants to know you are a functioning business. Shoot for quality over quantity.
Double check your “About Us” page and make sure to provide detailed information about your business, including your website contact information.

Don’t

Ignore your audience. Make sure every comment and feedback is a positive feedback. Remember social media is conversation whether it is positive or negative.
Push sales content. This automatically bore your audience. If they hear that sales pitch, they will disconnect right away. Rule is to implement a 70/20/10 rule: 70% original content, 20% of others content, and 10% promoting your business.
Engaging in arguments or removing negative business comments.
Use too many hashtags. #social #media #this #that. Stick to one or two hashtags per post.
Ignore your online reputation. Social media is a great tool that you many use to boost the business brand. Listen to what others are saying about your brand and take action if needed.
Reply to your customers all late. Monitor your social media websites and respond quickly. Typically, customers on social media expect a response within 60 minutes or less.
Thinking that it is just for marketing purposes. Research has shown that people are 2x as likely to interact with companies over social media for customer support purposes as for marketing.

For more social media marketing tips and writing content for your website call Betty at (323)688-9243.

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4 Low Cost Business Marketing Ideas

June 23, 2017 by Betty Toscano

Before you start marketing, you need to be straight and clear about your business goals and make sure your marketing strategy supports those goals. Every business owner should ask themselves: What is the main goal they are trying to achieve? Once you know your goals, you can create a strategy that can support all of your business goals.

Competition, Competition

Before you get a head of yourself, think who are you trying to compete with. Before you develop a marketing strategy, make sure that you do research on your completion. That is key because you are able to define who is the audience you need to target. You will be able to see the strengths and weaknesses of your business. One you have done your research you will want to improve your business to be the number one pick. There are a few ways you can market your business for free, including blogging, asking customers for referrals, and connecting with potential clients in Linked In.

Here are a couple of affordable marketing ideas you can use for your business:

1.Develop Engaging Points

This is the part where you engage with your audience with a story they can relate to. This is best to use, because you are not only ranting on how great the service is. A personal story is more likely to impress a customer to buy the product than read a list of features. They will be bored off their mind. According to the New York Times, an average person attention span is only 8 seconds, so it is best to keep them engaged to what they want hear. While they are exploring your page make sure the webpage is engaging with your audience.

2. Connect with Bloggers

Get someone responsible that can do all of your blog post engagements online. Potential customers will see about how great your product or service is by developing a connection with the blogger. The blogger is able to hype up a product by adding a review to increase awareness. The blogger is able to add updates to your website so others can see it. For more information on blog services, please click here.

3. Never Under Estimate Referrals

Referrals are key for your business to succeed 100%. I have found referrals a big way to expand a company. It is like that saying It is not what you know, but it is who you know. Whenever you are done with a job, no matter how small it may look, give them business cards. Let them know that you are here to do jobs for others if necessary. There is no need to be shy or embarrassed to ask for more. Once you have built the list of clients that you need, any extra jobs will be extra money for you. For now, since the business is small, I recommend taking as much jobs and referrals as you can.

4. Get Connected on Linked In

All business owners should take this LinkedIn website serious. This is a great place to access a number of discussion groups focused on topics that you are interested in engaging. You are able to connect with niche industries, business networking, and entrepreneurs. This is a great way to expose your business and welcome others that can contribute to your business. This is also a great place to add your blog posts. If you can provide answers your targeted audience cares about, you can become the go to person when they are ready to buy.

For more low cost business marketing ideas click here.

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