7 Social Media Do’s And Donts For Your Business
- Plan ahead. Before you make any moves, start planning out where you will promote your business.
- Make sure you set yourself goals, such as audience engagement goals. From likes to shares all levels of engagement define the goals you need to work on.
- Get connected with your audience. Treat your audience like if you were to be having a normal conversation in real life. They want to know you are a person, and interacting is the best way for them to know that.
- When posting up blog posts, check out what times is your audience is engaging the most with your posts. The higher the view number the higher people engage with your website.
- Always include images or videos in your posts. Images will get you more views since people like to see visuals.
- Post on your web page daily. Fresh news is better than no news. Your audience wants to know you are a functioning business. Shoot for quality over quantity.
- Double check your “About Us” page and make sure to provide detailed information about your business, including your website contact information.
- Ignore your audience. Make sure every comment and feedback is a positive feedback. Remember social media is conversation whether it is positive or negative.
- Push sales content. This automatically bore your audience. If they hear that sales pitch, they will disconnect right away. Rule is to implement a 70/20/10 rule: 70% original content, 20% of others content, and 10% promoting your business.
- Engaging in arguments or removing negative business comments.
- Use too many hashtags. #social #media #this #that. Stick to one or two hashtags per post.
- Ignore your online reputation. Social media is a great tool that you many use to boost the business brand. Listen to what others are saying about your brand and take action if needed.
- Reply to your customers all late. Monitor your social media websites and respond quickly. Typically, customers on social media expect a response within 60 minutes or less.
- Thinking that it is just for marketing purposes. Research has shown that people are 2x as likely to interact with companies over social media for customer support purposes as for marketing.
For more social media marketing tips and writing content for your website call Betty at (323)688-9243.