Before you start marketing, you need to be straight and clear about your business goals and make sure your marketing strategy supports those goals. Every business owner should ask themselves: What is the main goal they are trying to achieve? Once you know your goals, you can create a strategy that can support all of your business goals.
Before you get a head of yourself, think who are you trying to compete with. Before you develop a marketing strategy, make sure that you do research on your completion. That is key because you are able to define who is the audience you need to target. You will be able to see the strengths and weaknesses of your business. One you have done your research you will want to improve your business to be the number one pick. There are a few ways you can market your business for free, including blogging, asking customers for referrals, and connecting with potential clients in Linked In.
Here are a couple of affordable marketing ideas you can use for your business:
1.Develop Engaging Points
This is the part where you engage with your audience with a story they can relate to. This is best to use, because you are not only ranting on how great the service is. A personal story is more likely to impress a customer to buy the product than read a list of features. They will be bored off their mind. According to the New York Times, an average person attention span is only 8 seconds, so it is best to keep them engaged to what they want hear. While they are exploring your page make sure the webpage is engaging with your audience.
2. Connect with Bloggers
Get someone responsible that can do all of your blog post engagements online. Potential customers will see about how great your product or service is by developing a connection with the blogger. The blogger is able to hype up a product by adding a review to increase awareness. The blogger is able to add updates to your website so others can see it. For more information on blog services, please click here.
3. Never Under Estimate Referrals
Referrals are key for your business to succeed 100%. I have found referrals a big way to expand a company. It is like that saying It is not what you know, but it is who you know. Whenever you are done with a job, no matter how small it may look, give them business cards. Let them know that you are here to do jobs for others if necessary. There is no need to be shy or embarrassed to ask for more. Once you have built the list of clients that you need, any extra jobs will be extra money for you. For now, since the business is small, I recommend taking as much jobs and referrals as you can.
4. Get Connected on Linked In
All business owners should take this LinkedIn website serious. This is a great place to access a number of discussion groups focused on topics that you are interested in engaging. You are able to connect with niche industries, business networking, and entrepreneurs. This is a great way to expose your business and welcome others that can contribute to your business. This is also a great place to add your blog posts. If you can provide answers your targeted audience cares about, you can become the go to person when they are ready to buy.
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